Strategic innovation and the science of learning : the conventional planning process does not work for truly bleeding edge ventures. The authors suggest an approach to planning that diverges from...

MAP20078036457

Strategic innovation and the science of learning : the conventional planning process does not work for truly bleeding edge ventures. The authors suggest an approach to planning that diverges from conventional methods in six critical ways, emphasizing l... / Vijay Govindarajan and Chris Trimble

En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - Número 2 45 2004