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The emerging era of customer advocacy : as consumers become more informed, companies must go beyond relationship marketing and help customers find the best products for their needs - even if those...
Collection: Articles
Title: The emerging era of customer advocacy : as consumers become more informed, companies must go beyond relationship marketing and help customers find the best products for their needs - even if those offerings are from competitors. The author discusses Ge... / Glen L. Urban
Related records: En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - Número 2 45 2004Other categories: 92
Rights: In Copyright (InC)
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