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The seller's hidden advantege : sellers, unlike their customers, can see the forest for trees in a industry. Drawing on examples from Hilti, Algorithmics, McCain Foods and others, the authors...
Section: Articles
Title: The seller's hidden advantege : sellers, unlike their customers, can see the forest for trees in a industry. Drawing on examples from Hilti, Algorithmics, McCain Foods and others, the authors describe three strategies for putting that unique view to us... / Niraj Dawar and Mark Vandenbosch
Related records: En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - Número 2 45 2004Other categories: 92
Rights: In Copyright (InC)
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