Section: Articles Title: The decline and dispersion of marketing competence / Frederick E. Webster Jr., Alan J. Malter and Shankar Ganesan Related records: En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - Número 4 46 2005Other categories: 92 Rights: In Copyright (InC) Referencias externas: earth MÁS INFORMACIÓN See issue detail