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Sloan management review-Número 2 47 2006
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Articles
Publication:
Sloan management review
Number:
Número 2 47 2006
Type:
Normal
Rights:
InC
Title
Author
Pages
Capturing the real value of innovation tools
Generating premium returns on your IT investments
How social-cause marketing affects consumer perceptions
Creating new markets through service innovation
P. 56-63
Seven disciplines for venturing in China
The Art of making smart big moves
Strebel, Paul
P. 79-83
The Microeconomics of Customer Relationships
Reichheld, Fred
P. 73-78
Reducing the risks of new product development
Successful business process outsourcing
Attractive by association
Behind the cost-savings advantage
When manufacturers go retail
Taming the volatile sales cycle
Four keys to managing emergence
P. 14-18
The Elements of a clear decision
Kopeinika, Luda
P. 19-20
The marketing consequences of competitor lawsuits
Is Strategy a bad word?
Mitreanu, Christian
P. [1] P.
Improving capabilities through industry peer networks
Arriba