Centro de Documentación de Fundación MAPFRE - Creating new markets through service innovation

Notes: Many companies make incremental improvents to their service offerings, but few succeed in creating service innovations that generate new markets or reshape existing ones. To move in that direction, executives must understand the different types of market-creating service innovations as well as the nine factors that enable these innovationsRelated records: En: Sloan management review. - Boulder. - Vol. 47, nº 2, Winter 2006 ; p. 56-63Materia / lugar / evento: Innovación empresarial Creatividad Servicio al cliente Estrategia empresarial Empresas de servicios Otros autores: Berry, Leonard L.
Secondary titles: Título: Sloan management review
Other categories: 922.1

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