Creating new markets through service innovation

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<namePart>Berry, Leonard L.</namePart>
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<abstract>Many companies make incremental improvents to their service offerings, but few succeed in creating service innovations that generate new markets or reshape existing ones. To move in that direction, executives must understand the different types of market-creating service innovations as well as the nine factors that enable these innovations</abstract>
<note type="statement of responsibility">Leonard L. Berry... [et al.]</note>
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<topic>Innovación empresarial</topic>
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<topic>Creatividad</topic>
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<topic>Servicio al cliente</topic>
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<topic>Estrategia empresarial</topic>
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<topic>Empresas de servicios</topic>
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<text>Vol. 47, nº 2, Winter 2006 ; p. 56-63</text>
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