Sloan management review - Número 2 47 2006

Issues: Número 2 47 2006

Type: Normal

Rights: InC

Title	Author	Pages
Attractive by association
Behind the cost-savings advantage
Capturing the real value of innovation tools
Creating new markets through service innovation		P. 56-63
Four keys to managing emergence		P. 14-18
Generating premium returns on your IT investments
How social-cause marketing affects consumer perceptions
Improving capabilities through industry peer networks
Is Strategy a bad word?	Mitreanu, Christian	P. [1] P.
Reducing the risks of new product development
Seven disciplines for venturing in China
Successful business process outsourcing
Taming the volatile sales cycle
The Art of making smart big moves	Strebel, Paul	P. 79-83
The Elements of a clear decision	Kopeinika, Luda	P. 19-20
The marketing consequences of competitor lawsuits
The Microeconomics of Customer Relationships	Reichheld, Fred	P. 73-78
When manufacturers go retail