Harvard business review-Tomo 91 Número 3 - marzo 2013
| Title | Author | Pages |
|---|---|---|
| Advertising analytics 2.0 | Nichols , Wes | |
| For Mobile devices, think apps, not ads | Gupta, Sunil | |
| Advertising's new medium : human experience | Rayport, Jeffrey F. | |
| Creative that cracks the code | Kirby, Julia | |
| On what's next : Interview with Martin Sorrell | Ignatius, Adi | |
| Encyclopædia britannica's president on killing off a 244-year-old product | Cauz, Jorge | |
| Big-Bang disruption | Downes, Larry | |
| The Case for stealth innovation | Miller, Paddy | |
| Why "fair value" Is the rule | Ramanna, Karthik | |
| Do You really want to be an eBay? | Hagiu, Andrei | |
| Making sustainability profitable | ||
| Long CEO tenure can hurt performance | Luo, Xueming | |
| Why It pays to be a category creator | Yoon, Eddie | |
| How competition strengthens start-ups | Burke, Andrew | |
| When in Chinatown, you really do think more chinese | Alter, Adam | |
| 3-D Printing will change the world | D'Aveni, Richard A. | |
| What does It take to redesign an industry? | Meyer, Christopher |