Harvard business review-Tomo 91 Número 3 - marzo 2013
Publicación: Harvard business review
Número: Tomo 91 Número 3 - marzo 2013
Tipo: Normal
Derechos: InC
Título | Autor | Páginas |
---|---|---|
Advertising analytics 2.0 | Nichols , Wes | |
For Mobile devices, think apps, not ads | Gupta, Sunil | |
Advertising's new medium : human experience | Rayport, Jeffrey F. | |
Creative that cracks the code | Kirby, Julia | |
On what's next : Interview with Martin Sorrell | Ignatius, Adi | |
Encyclopædia britannica's president on killing off a 244-year-old product | Cauz, Jorge | |
Big-Bang disruption | Downes, Larry | |
The Case for stealth innovation | Miller, Paddy | |
Why "fair value" Is the rule | Ramanna, Karthik | |
Do You really want to be an eBay? | Hagiu, Andrei | |
Making sustainability profitable | ||
Long CEO tenure can hurt performance | Luo, Xueming | |
Why It pays to be a category creator | Yoon, Eddie | |
How competition strengthens start-ups | Burke, Andrew | |
When in Chinatown, you really do think more chinese | Alter, Adam | |
3-D Printing will change the world | D'Aveni, Richard A. | |
What does It take to redesign an industry? | Meyer, Christopher |