Búsqueda

European car insurance cross-channel experience, 2007 : we apply our cross-channel review methodology to four car insurance firms

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20089003808
003  MAP
005  20220901134135.0
008  070907s20072011usa|||| ||||||eng d
035  ‎$a‎MAP20070004371
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎219
24510‎$a‎European car insurance cross-channel experience, 2007‎$b‎ : we apply our cross-channel review methodology to four car insurance firms‎$c‎Craig Menzies... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research, Inc.‎$c‎2007
300  ‎$a‎15 p‎$b‎graf
4901 ‎$a‎Best and worst of European experience design
520  ‎$a‎Forrester reviewed four European car insurance providers, The AA and Direct Line in the UK, AXA in Germany, and Macif in France using Forresters Cross-Channel Review methodology. Overall, the results were disappointing, with failing scores on Web sites and an almost nonexistent email channel. But we also witnessed some glimpses of excellence, such as The AA¿s Web site navigation, Direct Line¿s email design, Macif¿s effortless interactive voice response (IVR) system, and AXA¿s superb phone agents
650 1‎$0‎MAPA20080562342‎$a‎Estadísticas
650 1‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20080603779‎$a‎Seguro de automóviles
650 1‎$0‎MAPA20080583200‎$a‎Venta a distancia
650 1‎$0‎MAPA20080610326‎$a‎Distribución de seguros
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 1‎$0‎MAPA20080571566‎$a‎Casos prácticos
650 1‎$0‎MAPA20080598266‎$a‎Portales de internet
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
651  ‎$0‎MAPA20080637996‎$a‎Alemania
651 1‎$0‎MAPA20080637880‎$a‎Francia
651 1‎$0‎MAPA20080638306‎$a‎Gran Bretaña
7001 ‎$0‎MAPA20080108519‎$a‎Menzies, Craig
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080531133‎$a‎Best and worst of European experience design