Online banking holdouts still want security guarantees : European Net users want security guarantees and incentives to bank online
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20089003914 | ||
| 003 | MAP | ||
| 005 | 20220901134141.0 | ||
| 008 | 070907s20062011usa|||| ||||||eng d | ||
| 035 | $aMAP20070003817 | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a921.91 | ||
| 100 | 1 | $0MAPA20080130077$aEnsor, Benjamin | |
| 245 | 1 | 0 | $aOnline banking holdouts still want security guarantees$b : European Net users want security guarantees and incentives to bank online$cBenjamin Ensor with Jennifer Ford and Ashara Giordanelli |
| 260 | $aCambridge$bForrester Research, Inc.$c2007 | ||
| 300 | $a5 p.$bgraf | ||
| 490 | 1 | $aFor eBusiness, channel & product management professionals | |
| 520 | $aSome 84 million European Net users who could bank online don¿t do so. Only one-third of these online banking holdouts say that nothing would persuade them to adopt online banking. The remainder say that a mix of security guarantees and financial incentives like additional interest for using online banking would persuade them to adopt online banking. | ||
| 650 | 1 | $0MAPA20080579159$aBanca electrónica | |
| 650 | 1 | $0MAPA20080603182$aProductos financieros | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | 1 | $0MAPA20080609542$aCanales de distribución | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080602772$aOperaciones bancarias | |
| 650 | 1 | $0MAPA20080624019$aComportamiento del consumidor | |
| 650 | 1 | $0MAPA20080603731$aSeguridad informática | |
| 650 | 1 | $0MAPA20080540975$aEuropa | |
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 700 | 1 | $0MAPA20080098407$aFord, Jennifer | |
| 700 | 1 | $0MAPA20080243982$aGiordanelli, Ashara | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080534165$aFor eBusiness, channel & product management professionals |