Centro de Documentacion de Fundación MAPFRE - Top market researcher predictions for 2008

MAP20080026981

Top market researcher predictions for 2008 / by Brad Bortner with Ellen Dalley and April Lawson. — Cambridge : Forrester Research, 2007

(for Vendor strategy professionals)

Sumario: The market researcher profession continued to be redefined by the Internet in 2007. The rise of online panels, industry-level attention to the lack of standardization of online metrics, and the much talked about Web 2.0 communities for research set the stage for further industry upheaval specifically regarding research techniques and processes and the suppliers that support the market. What will 2008 have in store for market research organizations, vendors, and service companies? Here are Forrester predictions of major shifts and interesting twists for the market research professional and market

1. Investigación de mercados . 2. Internet . 3. Métodos de investigación . 4. Métodos de medición . 5. Gestión de la información . 6. Promoción al consumidor . 7. Marketing estratégico . 8. Comercio electrónico . I. Dalley, Ellen . II. Lawson, April . III. Forrester . IV. for Vendor strategy professionals . V. Título.