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Top market researcher predictions for 2008

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20080026981
003  MAP
005  20220901134155.0
008  080917s2007 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112
1001 ‎$0‎MAPA20080650926‎$a‎Bortner, Brad
24510‎$a‎Top market researcher predictions for 2008‎$c‎by Brad Bortner with Ellen Dalley and April Lawson
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2007
4901 ‎$a‎for Vendor strategy professionals
520  ‎$a‎The market researcher profession continued to be redefined by the Internet in 2007. The rise of online panels, industry-level attention to the lack of standardization of online metrics, and the much talked about Web 2.0 communities for research set the stage for further industry upheaval specifically regarding research techniques and processes and the suppliers that support the market. What will 2008 have in store for market research organizations, vendors, and service companies? Here are Forrester predictions of major shifts and interesting twists for the market research professional and market
650 1‎$0‎MAPA20080617400‎$a‎Investigación de mercados
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20080614690‎$a‎Métodos de investigación
650 1‎$0‎MAPA20080591977‎$a‎Métodos de medición
650 1‎$0‎MAPA20080617059‎$a‎Gestión de la información
650 1‎$0‎MAPA20080612191‎$a‎Promoción al consumidor
650 1‎$0‎MAPA20080602406‎$a‎Marketing estratégico
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7001 ‎$0‎MAPA20080650940‎$a‎Dalley, Ellen
7001 ‎$0‎MAPA20080075330‎$a‎Lawson, April
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 3‎$0‎MAPA20080650933‎$a‎for Vendor strategy professionals