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Camp organic : how one top agency builds a culture of customer empathy

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000nam a22000004b 4500
001  MAP20080028541
003  MAP
005  20191202111858.0
008  080918s2007 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112
1001 ‎$0‎MAPA20080651695‎$a‎Bodine, Kerry
24510‎$a‎Camp organic‎$b‎ : how one top agency builds a culture of customer empathy‎$c‎by Kerry Bodine with Harley Manning and Andrew McInnes
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2007
4901 ‎$a‎For Customer experience professionals
520  ‎$a‎Organic, one of North Americas top digital marketing agencies, knows that exceptional experiences are grounded in a deep understanding of customers. But the firm doesnt just pay lip service to this idea. Its developed a three-day ethnographic exercise called Camp Organic to help employees experience customer empathy firsthand. The investment is sizable, Organic sends more than 150 employees per year to its camp events, but the agency reaps multiple rewards from the program. In addition to cultivating the firms empathy-based corporate culture, Camp Organic is a key element of its employee development and retention strategy. Customer experience execs should look to Camp Organic for inspiration in creating their own programs to nurture customer-centric corporate cultures
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080597504‎$a‎Marketing relacional
650 1‎$0‎MAPA20080651749‎$a‎Empatía
650 1‎$0‎MAPA20080608071‎$a‎Programas de formación
650 1‎$0‎MAPA20080590031‎$a‎Cultura corporativa
7001 ‎$0‎MAPA20080648091‎$a‎Manning, Harley
7001 ‎$0‎MAPA20080651770‎$a‎McInnes, Andrew
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080528355‎$a‎For Customer experience professionals