Centro de Documentacion de Fundación MAPFRE

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<title>Customer experience index snapshot</title>
<subTitle> : insurance carriers</subTitle>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080180690">
<namePart>Temkin, Bruce D.</namePart>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080099305">
<namePart>Geller, Steven</namePart>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080648633">
<namePart>Melnikova, Olga</namePart>
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<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080436582">
<namePart>Forrester</namePart>
<nameIdentifier>MAPA20080436582</nameIdentifier>
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<placeTerm type="code" authority="marccountry">usa</placeTerm>
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<issuance>monographic</issuance>
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<placeTerm type="text">Cambridge</placeTerm>
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<publisher>Forrester Research</publisher>
<dateIssued>2007</dateIssued>
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<abstract displayLabel="Summary">Forrester asked nearly 5,000 US consumers about their interactions with a variety of companies to gauge the usefulness, usability, and enjoyability of their experiences. Based on these consumer responses, we calculated the Customer Experience Index (CxPi) for 112 firms in nine industries. In this document, we take a closer look at the 14 insurance carriers included in the index. Some of our findings: USAA and State Farm came out on top; AIG and Farmers Insurance wound up at the bottom </abstract>
<note type="statement of responsibility">by Bruce D. Temkin with Steven Geller and Olga Melnikova</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590567">
<topic>Empresas de seguros</topic>
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<topic>Marketing relacional</topic>
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<topic>Atención al cliente</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080593483">
<topic>Servicio al cliente</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590819">
<topic>Estudios de opinión</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20190001328">
<topic>Márketing de la empresa de seguros</topic>
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<titleInfo>
<title>For Customer experience professionals</title>
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<recordCreationDate encoding="marc">080918</recordCreationDate>
<recordChangeDate encoding="iso8601">20191202111917.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20080028664</recordIdentifier>
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Customer experience index snapshot : insurance carriers
