Centro de Documentacion de Fundación MAPFRE - The Web dominates US auto insurance research : how auto insurers can take advantage of consumer's online research habits

MAP20080037475

The Web dominates US auto insurance research : how auto insurers can take advantage of consumer's online research habits / by Bill Doyle... [et al.]. — Cambridge : Forrester Research, 2008

(For eBusiness & channel strategy professionals)

Sumario: In 2007, nearly 15 million Americans researched auto insurance on the Internet. These US online auto insurance researchers are an attractive group for insurers: They are relatively wealthy, financially active online, and prone to buying financial products. Younger adults and people who have been online for a number of years are most likely to use the Web to research auto insurance. But online researchers are less likely to apply for an auto policy than researchers who use other channels such as an in-person visit. To encourage more online researchers to become applicants, eBusiness and channel strategy professionals need to streamline their quote engines and address the security and privacy concerns that cause users to abandon online applications

1. Seguro de automóviles . 2. Venta a distancia . 3. Internet . 4. Investigación comercial . 5. Distribución de seguros . 6. Canales de distribución . 7. Comercio electrónico . 8. Estados Unidos . I. Doyle, Bill . II. Forrester . III. For eBusiness & channel strategy professionals . IV. Título.