MAP20090027077 Lee, Gwendolyn K. Entry into emegent and uncertain product-markets : the role of associative rhetoric / Gwendolyn K. Lee, Srikanth Paruchuri En: Academy of management journal. - New York : Academy of Management, 1999-2010 = ISSN 0001-4573. - 01/12/2008 Tomo 51 Número 6 - 2008
