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Key insights and learning on corporate reputation

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20090098312
003  MAP
005  20091118132107.0
008  091118s2009 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.15
24510‎$a‎Key insights and learning on corporate reputation
260  ‎$a‎New York [etc.]‎$b‎Reputation Institute‎$c‎2009
520  ‎$a‎There are six ways that leading companies can engage with their stakeholders today to change the rules of the game from gotcha to trust but verify: 1. Actively engage with multiple stakeholders through dialogue to understand what they expect from the company; 2. Identify which social and economic issues are most critical to different takeholders and identify how the company can help address them; 3. Report on actions and consequences in annual reports as well as an ongoing basis through real-time Web and direct communication updates; 4. Build a community of critical activists which works as a sounding board for critical business decisions; 5. Demonstrate an openness to discuss tough business decisions with the media andadvocacy groups; and 6. Better internal integration between key functions like legal, fi nance, sales, marketing, public affairs, communications and HR to make sure everyone is aligned around the core ideas of the reputation platform
650 1‎$0‎MAPA20080608354‎$a‎Reputación corporativa
650 1‎$0‎MAPA20080585747‎$a‎Imagen corporativa
650 1‎$0‎MAPA20080589189‎$a‎Atención al cliente
650 1‎$0‎MAPA20080569235‎$a‎Identificación
650 1‎$0‎MAPA20080595340‎$a‎Comunicación externa
650 1‎$0‎MAPA20080595357‎$a‎Comunicación interna
650 1‎$0‎MAPA20080590048‎$a‎Cultura empresarial
650 1‎$0‎MAPA20080618698‎$a‎Transparencia informativa
7102 ‎$0‎MAPA20090017498‎$a‎Reputation Institute