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How medicare seniors use online health tools

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000nam a22000004b 4500
001  MAP20090104716
003  MAP
005  20220901134237.0
008  090428s2009 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎344.1
24510‎$a‎How medicare seniors use online health tools‎$c‎by Elizabeth Boehm... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2009
4901 ‎$a‎For customer experience professionals
520  ‎$a‎More than 50% of seniors (aged 65 and older) now access the Internet at least monthly. Forrester examined our Consumer Technographics® data to see if health plans need to start focusing more attention and investment on their Medicare sites to meet burgeoning demand from online seniors. Despite the growth in Internet use among seniors, Medicare members still lag in their use of most online health tools and in visiting their health plans Web sites. To boost the value of Medicare sites, customer experience professionals at health plans should make decision-support processes more explicit, incorporate caregiver resources into Medicare sites, and use cross-channel strategies to reach out to newly diagnosed members
650 1‎$0‎MAPA20080594794‎$a‎Asistencia sanitaria
650 1‎$0‎MAPA20080564353‎$a‎Tercera edad
650 1‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
650 1‎$0‎MAPA20080547738‎$a‎Internet
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
651 1‎$0‎MAPA20080638337‎$a‎Estados Unidos
7001 ‎$0‎MAPA20090042889‎$a‎Boehm, Elisabeth
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080528355‎$a‎For Customer experience professionals