Centro de Documentacion de Fundación MAPFRE - Building a sustainable Ford Motor Company : an interview with Bill Ford

MAP20100001714

Building a sustainable Ford Motor Company : an interview with Bill Ford / Sheila Bonini and Hans-Werner Kaas

Sumario: The carmaker's executive chairman, talks about its prospects, technological change in the industry, and manufacturing in America. Ford Motor Company is one of manyin sectors from consumer goods to concrete manufacturing to Internet servicesthat have launched environmental-sustainability initiatives. But few companies pursue this goal comprehensively across the organization

En: The McKinsey Quartely. - January 2010 ; 10 p

1. Ford Motor Company . 2. Industria automovilística . 3. Empresas del automóvil . 4. Sostenibilidad . 5. Entrevistas . I. Kaas, Hans-Werner . II. Ford, Bill . III. McKinsey & Company . IV. Título.