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Transforming MAPFRE : a case study of strategic changes in a Spanish insurer in the 1960s

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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001  MAP20100003909
003  MAP
005  20101011101448.0
008  100126s2009 swe|| p |0|||b|eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎020
1001 ‎$0‎MAPA20100003374‎$a‎Caruana de las Cagigas, Leonardo
24510‎$a‎Transforming MAPFRE‎$b‎ : a case study of strategic changes in a Spanish insurer in the 1960s‎$c‎Leonardo Caruana de las Cagigas
520  ‎$a‎This article discusses the major strategic changes undertaken by the Spanish insurer MAPFRE. The case provides an excellent example of how a firm reacts to changing circumstances on the market
61021‎$0‎MAPA20080439705‎$a‎Sistema MAPFRE
650 1‎$0‎MAPA20080590857‎$a‎Evolución histórica
650 1‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 1‎$0‎MAPA20080584634‎$a‎Derecho de seguros
650 1‎$0‎MAPA20080596606‎$a‎Evolución del seguro
651 1‎$0‎MAPA20080637736‎$a‎España
7400 ‎$a‎Scandinavian Insurance Quarterly
7730 ‎$t‎Nordisk Försäkringstidskrift = Scandinavian Insurance Quarterly‎$d‎Stockholm‎$g‎nº 1, 2009 , p. 68-78