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How Swedish consumers use the Net to research and buy financial products : swedes have embraced the net as a sales channel for financial products

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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001  MAP20100004418
003  MAP
005  20220901134241.0
008  091126s2010 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎921.94
24510‎$a‎How Swedish consumers use the Net to research and buy financial products‎$b‎ : swedes have embraced the net as a sales channel for financial products‎$c‎by Alexander Hesse... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2010
4900 ‎$a‎For eBusiness & channel strategy professionals
520  ‎$a‎The Web is an important distribution channel for financial services in Sweden, which has some of the highest rates of online retail financial activity in Europe. Nearly half of Swedish consumers have researched at least one financial product online in the past year, and 22% have bought a financial product online in the past year. Net users are most likely to research mortgages and buy investment funds online. Swedish eBusiness executives should further optimize tactics like designing sites with customers goals in mind, offering interactive help, and addressing application abandonment to increase researching and buying on their sites
650 1‎$0‎MAPA20080603182‎$a‎Productos financieros
650 1‎$0‎MAPA20080617400‎$a‎Investigación de mercados
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20080594589‎$a‎Análisis comparativo
650 1‎$0‎MAPA20080542559‎$a‎Ventas
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
651 1‎$0‎MAPA20080637811‎$a‎Suecia
7001 ‎$0‎MAPA20090041356‎$a‎Hesse, Alexander
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 4‎$0‎MAPA20080655792‎$a‎For eBusiness & channel strategy professionals