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Consumer' likelihood to recommend 133 firms : how likely are US consumers to recommend firms across 14 Industries?

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20100006269
003  MAP
005  20191202111907.0
008  100203s2010 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112
1001 ‎$0‎MAPA20080180690‎$a‎Temkin, Bruce D.
24500‎$a‎Consumer' likelihood to recommend 133 firms‎$b‎ : how likely are US consumers to recommend firms across 14 Industries?‎$c‎Bruce D. Temkin, with William Chu and Shelby Catino
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2010
4900 ‎$a‎For customer experience professionals
520  ‎$a‎Forrester asked more than 4,600 US consumers about their likelihood to recommend 133 companies across 14 different industries. As an industry, retailers were the most recommended, while utility providers, health insurance plans, and TV service providers were the least recommended. Barnes & Noble, Amazon.com, and eBay were the most recommended firms. When we compared companies with their industry averages, credit unions and SunTrust Bank came to the top of he list. Our analysis of responses by generation shows that Seniors are the most likely to recommend companies and Younger Boomers are he least likely to recommend
650 1‎$0‎MAPA20080573577‎$a‎Recomendaciones
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080617400‎$a‎Investigación de mercados
650 1‎$0‎MAPA20080580766‎$a‎Grupos de interés
650 1‎$0‎MAPA20080593315‎$a‎Sectores económicos
650 1‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
7001 ‎$0‎MAPA20090013520‎$a‎Chu, William
7001 ‎$0‎MAPA20100002766‎$a‎Catino, Shelby
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080528355‎$a‎For Customer experience professionals