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Consumer' likelihood to recommend 133 firms : how likely are US consumers to recommend firms across 14 Industries?

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<title>Consumer' likelihood to recommend 133 firms</title>
<subTitle> : how likely are US consumers to recommend firms across 14 Industries?</subTitle>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080180690">
<namePart>Temkin, Bruce D.</namePart>
<nameIdentifier>MAPA20080180690</nameIdentifier>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20090013520">
<namePart>Chu, William</namePart>
<nameIdentifier>MAPA20090013520</nameIdentifier>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20100002766">
<namePart>Catino, Shelby</namePart>
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<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080436582">
<namePart>Forrester</namePart>
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<placeTerm type="code" authority="marccountry">usa</placeTerm>
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<issuance>monographic</issuance>
<place>
<placeTerm type="text">Cambridge</placeTerm>
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<publisher>Forrester Research</publisher>
<dateIssued>2010</dateIssued>
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<abstract displayLabel="Summary">Forrester asked more than 4,600 US consumers about their likelihood to recommend 133 companies across 14 different industries. As an industry, retailers were the most recommended, while utility providers, health insurance plans, and TV service providers were the least recommended. Barnes & Noble, Amazon.com, and eBay were the most  recommended firms. When we compared companies with their industry averages, credit unions and SunTrust Bank came to the top of  he list. Our analysis of responses by generation shows that Seniors are the most likely to recommend companies and Younger Boomers are he least likely to recommend</abstract>
<note type="statement of responsibility">Bruce D. Temkin, with William Chu and Shelby Catino</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080573577">
<topic>Recomendaciones</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080593483">
<topic>Servicio al cliente</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080617400">
<topic>Investigación de mercados</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080580766">
<topic>Grupos de interés</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080593315">
<topic>Sectores económicos</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080624019">
<topic>Comportamiento del consumidor</topic>
</subject>
<classification authority="">922.112</classification>
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<title>For customer experience professionals</title>
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<titleInfo>
<title>For Customer experience professionals</title>
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<recordCreationDate encoding="marc">100203</recordCreationDate>
<recordChangeDate encoding="iso8601">20191202111907.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20100006269</recordIdentifier>
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