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Increasing online insurance self-service adoption : ninne tactics to increase adoption, serve customers, and lower costs

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20100006856
003  MAP
005  20220901134246.0
008  100209s2010 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
24510‎$a‎Increasing online insurance self-service adoption‎$b‎ : ninne tactics to increase adoption, serve customers, and lower costs‎$c‎by Chad Mitchell... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2010
520  ‎$a‎Insurance online self-service continues to gain momentum, but customer adoption remains low. We found that 55% of US online adults who own insurance have not visited their insurance providers Web site in the past year. eBusiness managers for direct and agent-based insurers struggle to increase adoption due to an array of problems including the infrequency of insurance interactions, customers channel preferences, and limited functionality. eBusiness managers are seeing some glimmers of hope, though, with increased adoption of certain activities like online bill pay and a solid business case for online self-service. eBusiness executives must plan the work and work the plan by developing a comprehensive strategy and using an array of tactics to increase customers adoption
650 1‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20100007211‎$a‎Autoservicios
650 1‎$0‎MAPA20080558956‎$a‎Interacción
650 1‎$0‎MAPA20080579784‎$a‎Costes económicos
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7001 ‎$0‎MAPA20080662745‎$a‎Mitchell, Chad
7102 ‎$0‎MAPA20080436582‎$a‎Forrester