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How Italian consumers use the Net to research and buy financial products : the web's role as a distribution channel is limited but growing

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000nam a22000004b 4500
001  MAP20100013014
003  MAP
005  20220901134254.0
008  091126s2010 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎921.94
24510‎$a‎How Italian consumers use the Net to research and buy financial products‎$b‎ : the web's role as a distribution channel is limited but growing‎$c‎by Alexander Hesse... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2010
4900 ‎$a‎For eBusiness & channel strategy professionals
520  ‎$a‎The Internets role as a distribution channel for financial products is small and growing slowly in Italy. In Q2 2008, only 10% of Italian adults researched and 3% bought a financial product online. These numbers have grown to 11% and 4% in Q2 2009, respectively. Italian Net users are most likely to research car insurance online, although only 11% do so. Simple and familiar products are best suited for online distribution. Italian online researchers and buyers tend to be educated men with high incomes who are self-directed, confident, and experienced Net users. To encourage researching and buying on their Web sites, Italian Business executives should promote the Internet more extensively, design sites with customers goals in mind, and offer interactive help
650 1‎$0‎MAPA20080603182‎$a‎Productos financieros
650 1‎$0‎MAPA20080617400‎$a‎Investigación de mercados
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20080594589‎$a‎Análisis comparativo
650 1‎$0‎MAPA20080542559‎$a‎Ventas
650 1‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
651 1‎$0‎MAPA20080637767‎$a‎Italia
7001 ‎$0‎MAPA20090041356‎$a‎Hesse, Alexander
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 4‎$0‎MAPA20080655792‎$a‎For eBusiness & channel strategy professionals