MAP20100060063 Are you ignoring trends that could shake up your business? / Elie Ofek, Luc Wathieu Sumario: Surprising ways the hot new thing can affect your product strategy En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - Tomo 88 Número 7-8 - 2010, p. 125-131 1. Management . 2. Productos . 3. Toma de decisiones . 4. Competencia . I. Título.