Centro de Documentacion de Fundación MAPFRE - Emerging markets in microinsurance : how to establish a foothold in the new market segment serving low income customers

Publicación: [S.l.] : Arthur D. Little, cop. 2009Serie: (Financial Services Viewpoint)Notas: Sumario: Low income households feel the impact of adversity more heavily than most in society, yet have little access to affordable insurance products that could help to protect them. However, as insurance providers become increasingly aware of this unmet need, a new microinsurance industry is emerging. To gain a foothold in this market, insurers need to confront a number of challenges: What is the most appropriate operating model for this low-margin, high-volume segment? What type of products do low income consumers want? How can insurance products be distributed in a previously unserved market? Insurers that succeed in overcoming these challenges have the opportunity to tap a potentially vast new source of profitMateria / lugar / evento: Productos de seguros Microseguros Microcréditos Países emergentes Mercado de seguros Otros autores: Arthur D. Little
Serie secundaria: Financial Services Viewpoint Otras clasificaciones: 219