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Conservar clientes y reducir costes

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<title>Conservar clientes y reducir costes</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080169206">
<namePart>Lecea, Rafael de</namePart>
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<dateIssued>2008</dateIssued>
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<note type="statement of responsibility">Rafael de Lecea</note>
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<topic>Gestión de costes</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080586294">
<topic>Mercado de seguros</topic>
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<topic>Reducción de costes</topic>
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<topic>Organización del trabajo</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080600167">
<topic>Captación de clientes</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080614126">
<topic>Fidelización de clientes</topic>
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<topic>Márketing de la empresa de seguros</topic>
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