L'Assurance en ligne : dossier

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<title>Assurance en ligne</title>
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<namePart>Chevrier, Claire</namePart>
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<abstract displayLabel="Summary">Internet reste encore marginal en matière de souscription, mais nombreux sont les français qui l'utilissent pour comparer les offres. Bien ressortir sur les moteurs de recherche et les comparateurs est donc primordial pour générer de nouvelles affaires. Pour cela, les assureurs doivent repackager leurs offres, afin de proposer des prix très attrayants et de mieux coller aux critères des comparateurs. Un équilibre souvent difficile à trouver entre politique tarifaire agressive et image de marque à préserver</abstract>
<note type="statement of responsibility">réalisé par Claire Chevrier</note>
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<topic>Marketing de la marca</topic>
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<topic>Marketing estratégico</topic>
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<topic>Tarifas</topic>
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<topic>Estudios comparativos</topic>
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<topic>Márketing de la empresa de seguros</topic>
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<topic>Comercio electrónico</topic>
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<title>L'Argus de l'assurance</title>
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<publisher>Paris : Groupe Industrie Services Info, 1983-</publisher>
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<identifier type="issn">1626-4428</identifier>
<identifier type="local">MAP20077100055</identifier>
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<text>21/01/2011 Número 7200  - 2011 </text>
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