Búsqueda

New business models in emerging markets

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cab a2200000 4500
001  MAP20110015282
003  MAP
005  20111202112937.0
008  110315e20110201esp|||p |0|||b|spa d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.1
100  ‎$0‎MAPA20110006839‎$a‎Eyring, Matthew J.
24500‎$a‎New business models in emerging markets‎$c‎Matthew J. Eyring, Mark W. Johnson, and Hari Nair
520  ‎$a‎Right now more than 20.000 multinationals are operating in emerging economies. According to the Economist, Western multinationals expect to find 70% oftheir future growth there-40% of it in China and India alone. Buf in the opportunity is huge, so are the obstacles to seizing it. On its 2010 Ease of Doing Business Index, the World Bank ranked China 89th, Brazil129th, and India 133rd out of 183 countries. Summarizing the bank's conclusions, the Economist wrote, "The only way that companies can prosper in these markets is to cut costs relentlessly and accept profit margins close to zero.'
650 1‎$0‎MAPA20080591922‎$a‎Mercados emergentes
650 1‎$0‎MAPA20110024864‎$a‎Modelos de negocio
650 1‎$0‎MAPA20080572945‎$a‎Multinacionales
650 1‎$0‎MAPA20080595906‎$a‎Desarrollo económico
7001 ‎$0‎MAPA20080654412‎$a‎Johnson, Mark W
7001 ‎$0‎MAPA20110006822‎$a‎Nair, Hari
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston : Impact Media Comercial S.A., 1988-‎$g‎01/02/2011 Tomo 89 Número 1-2 - 2011 , p. 88-95