Centro de Documentacion de Fundación MAPFRE - How customers can rally your troops

MAP20110047474

How customers can rally your troops / Adam M. Grant

Sumario: How did a five-minute meeting motivate university fundraisers to increase their weekly productivity by 400%? How did a photograph drive radiologists to improve the accuracy of their diagnostic findings by 46%?

En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - 01/06/2011 Tomo 89 Número 6 - 2011 , p. 96-103

1. Motivación . 2. Atención al cliente . 3. Liderazgo . 4. Servicio al cliente .