Búsqueda

The Connected car : finally coming true?

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cam a22000004b 4500</leader>
    <controlfield tag="001">MAP20120016767</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20220901134339.0</controlfield>
    <controlfield tag="008">120424s2012    usa||||       ||| ||eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">921.8</subfield>
    </datafield>
    <datafield tag="245" ind1="0" ind2="4">
      <subfield code="a">The Connected car</subfield>
      <subfield code="b">: finally coming true?</subfield>
      <subfield code="c">Andreas Gissler... [et al.]</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">Boston [etc.]</subfield>
      <subfield code="b">Arthur D. Little</subfield>
      <subfield code="c">cop. 2012</subfield>
    </datafield>
    <datafield tag="490" ind1="0" ind2=" ">
      <subfield code="a">Automotive  viewpoint</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">The vision of the connected car or more general connected vehicle has been around for some time without significant impact in the industry. Today however, the mobile internet is growing in importance and the topic is back on the agenda of the OEMs  but despite a more standardized and capable infrastructure, the key questions remain the same: What are the most relevant services for customers, OEMs, and other service providers such as banks and insurance companies? How to position and manage this complex ecosystem? And finally: How to generate revenues through connected vehicle services?</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080617219</subfield>
      <subfield code="a">Industria automovilística</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080556730</subfield>
      <subfield code="a">Telemática</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080547738</subfield>
      <subfield code="a">Internet</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080586294</subfield>
      <subfield code="a">Mercado de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2=" ">
      <subfield code="0">MAPA20080595296</subfield>
      <subfield code="a">Comercio electrónico</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20080440602</subfield>
      <subfield code="a">Arthur D. Little</subfield>
    </datafield>
  </record>
</collection>