Centro de Documentación de Fundación MAPFRE - Insurers, intermediaries and interactions : from channels to networks

Publicación: New York : IBM Global Services, cop. 2013Notas: Sumario: How can insurers serve their customers personally while coping with the broad information and interaction demands of the digital age? How do they make sure it is their intermediaries that matter? How should the connections among insurer, intermediary and customer be constructed? To find out, we surveyed consumers and intermediaries, and interviewed insurers in 17 countries. What did we learn?Materia / lugar / evento: Mercado de seguros Mediación de seguros Intermediarios financieros Interacción Conexiones Atención al cliente Fidelización de clientes Internet Multicanalidad Comercio electrónico Otros autores: Maas, Peter
Schlager, Tobias
IBM Global Business Services Group. IBM Institute for Business Value
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