The State of service in insurance
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20130015217 | ||
| 003 | MAP | ||
| 005 | 20220901134409.0 | ||
| 008 | 130513s2013 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a219 | ||
| 100 | 1 | $0MAPA20130005003$aBieck, Christian | |
| 245 | 1 | 4 | $aThe State of service in insurance$cChristian Bieck |
| 260 | $aNew York$bIBM Corporation$ccop. 2013 | ||
| 520 | $aAs companies expand into new market segments, they are finding it more challenging to differentiate their products and to grow marketshare profitably. Looking beyond price as a differentiator, insurance carriers need to focus on their value chain to examine what factors they can rely on as differentiators. Companies can use their excellence in operations and product leadership as differentiators. However, both of these criteria are related to one gating factor: service. To use service as a differentiator, an insurance carrier must provide excellent service to all its key audiences: agents, brokers, vendors, members of its distribution channels (such as bancassurance and associations)and customers | ||
| 650 | 1 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080574857$aCadena del valor | |
| 650 | 1 | $0MAPA20080609542$aCanales de distribución | |
| 650 | 1 | $0MAPA20080561499$aBenchmarking | |
| 650 | 1 | $0MAPA20080589189$aAtención al cliente | |
| 650 | 1 | $0MAPA20080614126$aFidelización de clientes | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | 1 | $0MAPA20120004689$aMulticanalidad | |
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 710 | 2 | $0MAPA20080431648$aIBM |