Le Marketing en assurance

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<nonSort xml:space="preserve">Le  </nonSort>
<title>Marketing en assurance</title>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080261238">
<namePart>Charbonnier, Jacques</namePart>
<nameIdentifier>MAPA20080261238</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080129194">
<namePart>Doré, M. Pierre</namePart>
<nameIdentifier>MAPA20080129194</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">fra</placeTerm>
</place>
<dateIssued encoding="marc">1976</dateIssued>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Paris]</placeTerm>
</place>
<publisher>L'Argus</publisher>
<dateIssued>cop. 1976</dateIssued>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">fre</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
<extent>190 p. 24 cm</extent>
</physicalDescription>
<abstract displayLabel="Summary">L'assurance et son marché -- L'assurance est un produit -- L'assurance et l'atteinte du client</abstract>
<note type="statement of responsibility">Jacques Charbonnier ; préface de M. Pierre Doré</note>
<note>Legado J.J. Garrido i Comas</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080551636">
<topic>Marketing</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080545338">
<topic>Seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080586294">
<topic>Mercado de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080639310">
<topic>Francia</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20190001328">
<topic>Márketing de la empresa de seguros</topic>
</subject>
<classification authority="">217</classification>
<location>
<url displayLabel="MÁS INFORMACIÓN
" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
</location>
<identifier type="isbn">2-85384-017-4</identifier>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">960531</recordCreationDate>
<recordChangeDate encoding="iso8601">20080417182540.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20070024948</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>