Sustainability a CFO can love

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<title>Sustainability a CFO can love</title>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20140014040">
<namePart>Kuehn, Kurt</namePart>
<nameIdentifier>MAPA20140014040</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20140014057">
<namePart>McIntire, Lynnette</namePart>
<nameIdentifier>MAPA20140014057</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<genre authority="marcgt">periodical</genre>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">esp</placeTerm>
</place>
<dateIssued encoding="marc">2014</dateIssued>
<issuance>serial</issuance>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
</physicalDescription>
<abstract displayLabel="Summary">Most executives who champion sustainability programs are reluctant even to talk about their commercial benefits, much less to formally document cost benefit analyses. To ask forthrightly about the return on investment, they think, is crass and calls into question the sincerity of the effort. Even in purely internal discussions, funding for initiatives is extended because it's the right thing to do or because it's part of our corporate culture.
</abstract>
<note type="statement of responsibility">Kurt Kuehn, Lynnette McIntire</note>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080555061">
<topic>Management</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080570736">
<topic>Sostenibilidad</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080618179">
<topic>Rendimiento de la empresa</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20090036840">
<topic>Éxito empresarial</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20110000202">
<topic>Relaciones comerciales</topic>
</subject>
<classification authority="">922.1</classification>
<relatedItem type="host">
<titleInfo>
<title>Harvard business review</title>
</titleInfo>
<originInfo>
<publisher>Boston : Impact Media Comercial S.A., 1988-</publisher>
</originInfo>
<identifier type="local">MAP20077100345</identifier>
<part>
<text>07/04/2014 Tomo 92 Número 4 - abril 2014 , p. 66-74</text>
</part>
</relatedItem>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">140902</recordCreationDate>
<recordChangeDate encoding="iso8601">20140903124222.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20140030460</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>