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Reflections on corporate longevity

Recurso electrónico / electronic resource
MAP20140038206
Davis, Ian
Reflections on corporate longevity / Ian Davis
Sumario: Does corporate longevity matter? And, if so, why do some companies manage to create value and endure over decades, even centuries, whereas other companies slowly die or fizzle out after a brief burst of productive creativity? -- Does longevity matter? -- Time frames and planning cycles -- What does it take?
En: The McKinsey Quartely. - September 2014 ; 5 p
1. Empresas . 2. Longevidad . 3. Creación de valor en la empresa . 4. Ciclos económicos . 5. Cambio estratégico . 6. Management estratégico . I. McKinsey & Company .