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Market orientation and business performance in the Spanish insurance sector

Recurso electrónico / electronic resource
Sección: Documentos electrónicos
Título: Market orientation and business performance in the Spanish insurance sector / Nora Lado Cousté, Miguel Angel Martínez MartínezAutor: Lado Cousté, Nora
Publicación: [S.l. : s.n.], 1995Descripción física: 21 h. ; 30 cmNotas: Artículo también publicado en la revista "The Geneva papers on risk and Insurance : issues and practice", nº 85 Octubre 1997, p. 571-589. Sumario: The main object of this research was to analyse market orientation, defined as the intensity with which companies analyse, coordinate their functions and direct their activities towards their final customers, their intermediate clients or distributors, their competitors and their macro-environoment. The purpose of this research was to verify the existence of a positive relationship between the degree of market orientation and the business performance of the Spanish insurance companiesMateria / lugar / evento: Empresas Empresas de seguros Mercado de seguros Estrategia empresarial Orientación al mercado España Otros autores: Martínez Martínez, Miguel Angel
Otras clasificaciones: 20