Centro de Documentacion de Fundación MAPFRE - Coordinating the chaos of insurance customer communications

MAP20140044726

Coordinating the chaos of insurance customer communications / Johnny Lu

Sumario: Customers are communicating with insurers through numerous channels and platforms. Mr Johnny Lu from GMC Software Technology, advises insurers to adopt a "ninja-like" customer communication management strategy, executed as a critical part of a company's corporate strategy, to boost their business' top line

En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 03/11/2014 Número 11 - noviembre 2014 , p. 128-129

1. Empresas de seguros . 2. Marketing estratégico . 3. Canales de distribución . 4. Comunicación comercial . 5. Servicio al cliente . 6. Nuevas tecnologías de la información . 7. Medios de comunicación . 8. Márketing de la empresa de seguros . I. Título.