El Efecto de la marca y la reputación en el valor de la empresa

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<namePart>Alloza, Ángel</namePart>
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<note type="statement of responsibility">Grabriela Salinas y Ángel Alloza</note>
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<topic>Reputación empresarial</topic>
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<topic>Imagen de marca</topic>
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<title>Estrategia financiera : revista para la dirección financiera y administrativa</title>
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<publisher>Madrid : Wolters Kluwer, 2004-</publisher>
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<identifier type="issn">1130-8753</identifier>
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<text>02/03/2015 Número 325 - marzo 2015 , p. 48-53</text>
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