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Distribution strategies in insurance : understanding the customer view

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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001  MAP20150014184
003  MAP
005  20150410144401.0
008  150410s2015 gbr|||| ||| ||spa d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎219
24510‎$a‎Distribution strategies in insurance‎$b‎: understanding the customer view
260  ‎$a‎London [etc.]‎$b‎Target Group‎$c‎2015
520  ‎$a‎The target commissioned this research in order to understand consumers¿ expectations better and gauge how well insurers currently measure up. Taking in the views of more than 3,000 working age adults in the UK and Australia and New Zealand (ANZ), we found that consumers are quite savvy when interacting with this market. UK consumers, for instance, are almost as likely to prioritise the ease of obtaining a quote (36%) as the brand of the insurer (42%), and, while uptake is still modest, are as likely to use instant messaging or web chats as face-to-face meetings (5%) when communicating with their insurer. However, the survey results also caution against simplistic assumptions. In the UK, for instance, the most comfortable with technology were not the youngest group, but those aged 35-44. In both regions, the youngest respondents were also more likely to prefer dealing face-toface than any other age group
650 4‎$0‎MAPA20080610326‎$a‎Distribución de seguros
650 4‎$0‎MAPA20080589189‎$a‎Atención al cliente
650 4‎$0‎MAPA20140009749‎$a‎Conectividad
650 4‎$0‎MAPA20080617400‎$a‎Investigación de mercados
650 4‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
650 4‎$0‎MAPA20080561802‎$a‎Comunicación
651 1‎$0‎MAPA20080638290‎$a‎Reino Unido
651 1‎$0‎MAPA20080638146‎$a‎Australia
651 1‎$0‎MAPA20090005181‎$a‎Nueva Zelanda