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The Consumer conversation

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Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20150021403
003  MAP
005  20150928133039.0
008  150611s2015 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112.1
24514‎$a‎The Consumer conversation
260  ‎$a‎New York [etc]‎$b‎IBM ExperienceOne ‎$b‎Econsultancy's Research‎$c‎2015
520  ‎$a‎Consumers today have more power. They engage with brands across multiple channels and demand more relevant experiences along their journey. Brands struggle to keep up with consumers' ever increasing expectations by focusing on personalizing the customer experience. However, we were curious. Are brands efforts to better engage with consumers achieving the desired results?
650 4‎$0‎MAPA20080602390‎$a‎Marketing de la marca
650 4‎$0‎MAPA20080591236‎$a‎Gestión de la marca
650 4‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
650 4‎$0‎MAPA20080558970‎$a‎Inversiones
650 4‎$0‎MAPA20150006509‎$a‎Experiencia del cliente
650 4‎$0‎MAPA20150006493‎$a‎Marketing de cliente
7102 ‎$0‎MAPA20150011985‎$a‎IBM ExperienceOne
7102 ‎$0‎MAPA20150011992‎$a‎Econsultancy¿s Research