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The Consumer conversation

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<title>Consumer conversation</title>
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<dateIssued>2015</dateIssued>
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<abstract displayLabel="Summary">Consumers today have more power. They engage with brands across multiple channels and demand more relevant experiences along their journey. Brands struggle to keep up with consumers' ever  increasing expectations by focusing on personalizing the customer experience. However, we were curious. Are brands efforts to better engage with consumers achieving the desired results?</abstract>
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