Born yesterday : will millennials disrupt the insurance industry?

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<rdf:Description>
<dc:creator>Capgemini</dc:creator>
<dc:date>2015</dc:date>
<dc:description xml:lang="es">Sumario: Methodology - Foreword by Dr. Paul Redmon - Attitudes to financial matters and digital world - Attitude to insurers - Insurance product selection & purchasing behaviours - Customer service preferences - How to market and engaged with Millennials - Manifesto for change</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/153373.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Capgemini</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Generación Y</dc:subject>
<dc:subject xml:lang="es">Fidelización de clientes</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Captación de clientes</dc:subject>
<dc:subject xml:lang="es">Satisfacción del cliente</dc:subject>
<dc:subject xml:lang="es">Estudios de mercado</dc:subject>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Productos de seguros</dc:subject>
<dc:subject xml:lang="es">Márketing de la empresa de seguros</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">Born yesterday : will millennials disrupt the insurance industry?</dc:title>
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