Centro de Documentación de Fundación MAPFRE - Transforming the insurance sector : how machines will change the game for insurers

Publicación: New York [etc.] : KPMG International, 2015Notas: Sumario: Will the next round of competition in the insurance sector be fought and won by machine learning? It would seem so, with a handful of your peers already starting to arm themselves with the skills, capabilities and technologies to start winning the early battles. Are you ready to compete in this new environment?. The emergence of big data has also done much to propel machine learning up the business agenda. Indeed, the availability of masses of unstructured data everything from weather readings through to social media posts has not only provided new data for organizations to comb through, it has also allowed businesses to start asking different questions from different data sets in order to achieve differentiated insightsMateria / lugar / evento: Mercado de seguros Nuevas tecnologías Big data Información Captación de clientes Fidelización de clientes Otros autores: KPMG International
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