Centro de Documentación de Fundación MAPFRE - Transforming the insurance contact center customer experience

MAP20150032348

Transforming the insurance contact center customer experience / John McNally. — [S.l.] : Accenture, cop. 2015

Sumario: Insurers should, the author believes, be looking at how to integrate contact centers within the overall mix of marketing, sales and service; how to make them more efficient and effective; and how to optimize their role in a positive customer experience

1. Call centers . 2. Servicio al cliente . 3. Nuevas tecnologías de la información . 4. Estrategia empresarial . 5. Empresas de seguros . 6. Experiencia del cliente . I. Accenture . II. Título.