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The SWRVE new players report

Recurso electrónico / electronic resource
MAP20150034656
The SWRVE new players report. — [San Francisco] : SWRVE, 2015
Sumario: The mobile games business is driven by acquisition. Huge amounts of time and money are spent on attracting new players every month. An entire ecosystem has developed to help us find those players and deliver installs
1. Dispositivos móviles . 2. Comportamiento del consumidor . 3. Gamificación .