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Protecting Bradley : Life insurers can do a better job of making life insurance more relevant to millennials

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      <subfield code="a">In a few coming years, the milliennials will be the segment with the largest need for mortality protection. Swiss Re's research shows that in 2010, both the protection needs and the protection gap were the largest for families headed by 35 to 44 years old, the age group that will consist of the millennials over the next decade</subfield>
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      <subfield code="g">volume 12, issue 6 ; December 2015- January 2016 ; p. 28-37</subfield>
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